Mahzen Sarap Evi, meaning 'Cellar Wine House', is a small, family-operated establishment in Ürgüp, Cappadocia, specializing in local wines. It stands out as a place where visitors can experience genuine Turkish hospitality while exploring a variety of regional wines, including unique fruit wines. It's particularly valued by those looking for authentic souvenirs or a relaxed spot to enjoy a glass of wine.
Visitors consistently praise the warm and welcoming approach of the owners, often described as a couple or two brothers, who are noted for their helpfulness in selecting wines. Many reviewers highlight the 'homely' and 'cozy' atmosphere, with some mentioning the colorful, cartoon-decorated bottles as a charming touch. The selection of wines, especially the fruit wines like mulberry and raspberry, receives positive comments, with several visitors recommending specific varieties like the 2017 Merlot or Kalecik Karası. The affordability of the wines is also a recurring positive theme, making it an attractive option for buying gifts.
For a visit, plan to spend about 30 minutes to an hour, especially if you intend to browse and chat with the owners. It's best visited in the late afternoon or early evening for a relaxed experience. While some reviewers mention tasting, others note a lack of formal tasting options, so be prepared for a more informal experience. It's a great place to pick up unique souvenirs, so consider bringing a reusable bag for purchases. While there's no mention of food, one reviewer suggested that adding appetizers like olives or cheese would enhance the experience.
Mahzen Sarap Evi is located on Istiklal Cad. No: 20, next to a hammam in Ürgüp. Ürgüp is a central town in Cappadocia, easily accessible by car or local dolmuş (minibus) services from other Cappadocian towns like Göreme or Avanos. Once in Ürgüp, the shop is centrally located and can be reached by a short walk from the main square or bus stops. Parking in Ürgüp's center can be challenging, so walking is often the most convenient option.
A common complaint among some visitors is the lack of a structured wine tasting experience, with some feeling hesitant to purchase without trying. While the owners are generally accommodating and may offer informal sips, it's not a formal tasting room. To mitigate this, engage with the owners, ask for recommendations based on your preferences, and consider purchasing smaller bottles of different varieties to try. Another minor point raised was the somewhat rustic decor, which some found less 'touristy' but others might perceive as unpolished; however, this contributes to its authentic charm.
