Hoy Paris - Yoga Hotel4

Hoy Paris is a unique eco-conscious wellness hotel that has completely reimagined the idea of an urban stay in Paris, transforming from a once-modest guesthouse into a genuine oasis of mindfulness and self-care. Guests consistently praise the holistic atmosphere: you are welcomed by a fragrant flower shop combined with the reception, and inside you'll find a fully vegan restaurant, a professional yoga studio and stylish eco-friendly interiors. Despite the lively, colorful Pigalle neighborhood, a calming quiet prevails inside the hotel, although street-facing rooms can sometimes be disturbed by city noise. It's an ideal place for those seeking a deep reset in the French capital, provided they are willing to accept some layout compromises.

Key Observations

Trajectory: A complete rebirth of the hotel. The site was previously occupied by the outdated budget hotel Caravelle, with tired 1980s-era rooms and housekeeping issues. After a major renovation and rebranding in the 2020s, Hoy Paris has become a modern four-star premium space focused on ecology, natural materials and wellbeing.

Unique wellness concept: The hotel's entire philosophy is built around self-care and sustainability — there are no TVs, only filtered water is used instead of plastic bottles, rooms feature ballet barres for stretching and yoga mats, and guests are offered herbal teas and organic toiletries.

Outstanding vegan gastronomy: The hotel's own restaurant, Mesa du Hoy, attracts not only guests but also locals with a superb menu of plant-based ingredients, including gluten-free culinary highlights.

Warm, caring staff: Guests frequently describe the team's attitude as "family." The reception and restaurant staff are exceptionally friendly, take a genuine interest in guests' plans, help them navigate the city, and are willing to go the extra mile in unusual situations — from arranging food when a guest is unwell to opening the kitchen early before a departure.

Main Pros

• A fully vegan format: the ground-floor restaurant Mesa serves refined dishes, freshly squeezed juices and organic wines.
• An on-site yoga studio with infrared heating, offering daily practices and sound therapy sessions.
• Stylish eco-friendly design using natural wood, a warm neutral palette and fresh flowers.
• A charming flower shop right in the hotel lobby that fills the space with wonderful scents.
• An excellent location on picturesque Rue des Martyrs, within walking distance of Montmartre and near key metro stations.

Main Cons

• Very intimate bathroom layouts: rooms have no solid bathroom door, and the separation between the bedroom and shower area is often just a glass window, which requires guests to be close and comfortable with each other.
• Centralized air-conditioning control: guests cannot adjust the room temperature themselves.
• Street noise in rooms facing the busy road, especially on holidays and weekends.
• No TVs in the rooms, which may be unusual for some travelers.

Overall Grade: A-

Hotel Overview

Basic Information:

• Name — Hoy Paris - Yoga Hotel
• Address — 68 Rue des Martyrs, 75009 Paris, France
• Contact details — +33 1 77 37 87 20
• Number of rooms — 22
• Positioning and category — A four-star boutique hotel focused on wellness, yoga and an eco-conscious lifestyle.

Description: The name Hoy translates from Spanish as "today," reflecting the hotel's aim to bring guests back to the present moment. This stylish project, created by a female founder, brings together under one roof comfortable eco-rooms, the vegan restaurant Mesa, the YUJ yoga studio, a holistic treatment room and a cozy flower shop. The interiors are done in a bohemian country-chic style, with soft pastel tones and natural wood predominating.

Target Audience: The hotel is ideally suited to solo travelers, couples, vegans and yoga lovers looking for a secluded holistic retreat in the heart of a big city. It is unlikely to suit business travelers accustomed to classic chain-hotel standards, or those who value complete privacy in the bathroom.

Location & Transport

Location: The hotel is in the lively 9th arrondissement of Paris, on the picturesque, food-focused Rue des Martyrs, right at the edge of bohemian Montmartre. The neighborhood is filled with cozy cafés, bakeries, cheese shops and designer boutiques. At night, the proximity to Pigalle adds a distinctive local color, but overall guests perceive the location as safe and very vibrant.

Key Points of Interest: The Sacré-Cœur Basilica and the Montmartre hill are just a 10–15 minute uphill walk away. The Moulin Rouge cabaret is a 5-minute walk. The city center can be reached by public transport in 15–20 minutes.

Transport: The nearest metro station, Pigalle (lines 2 and 12), is only a 2–3 minute walk away, providing fast, direct connections to many parts of Paris. Key bus routes also stop nearby.

Walkability: The area is ideal for walking. Right outside the hotel begins one of the city's best shopping and dining streets, which is pleasant to stroll at any time of day.

Grade: A

Rooms & Cleanliness

Rooms at Hoy Paris are designed as cozy cocoons for relaxation and a digital detox. There are deliberately no TVs, but there are ballet barres for stretching, filtered water in glass, and high-quality eco-friendly finish materials. Beds are made up with soft premium linens that guarantee excellent sleep. In some rooms the bathroom is done in a "cave" style from textured concrete, which looks very stylish. Nevertheless, the room sizes are typical for Paris — they are quite compact. Guests also highlight impeccable daily housekeeping and a fresh scent in the rooms, though in some bathrooms heavy doors make ventilation difficult, which can trap humidity.

Grade: A-

Service

Service at Hoy Paris is one of its greatest triumphs. Guests regularly use the word "family" to describe the staff's attitude. The front desk and restaurant employees are incredibly welcoming, take a genuine interest in guests' plans, help them get oriented in the city, and are willing to go the extra mile in unusual situations — for example, opening the restaurant early for guests with an early departure. The hotel's management, led by its founder Charlotte, is felt in every detail, from the flawless order to the warm individual approach to each guest. That said, there is one negative review from a guest who encountered a misunderstanding over a massage refund, but this is an exceptional case amid hundreds of glowing reviews.

Grade: A

Dining

Restaurant Mesa du Hoy is a true culinary destination for lovers of plant-based cuisine. The fully vegan breakfasts, brunches and dinners delight even non-vegans. The menu features superb pancakes, caramelized banana bread, avocado and tofu toast, and gluten-free culinary gems such as sesame madeleines. Coffee and freshly squeezed juices deserve special praise. For hotel guests, breakfast is served from 7:30 to 11:00. On the downside, the full à la carte breakfast menu can feel quite expensive, and the restaurant is not open for dinner every day.

Grade: A

Facilities & Amenities

The hotel's facilities are entirely dedicated to wellness. In the basement is a superb YUJ Yoga studio with dim red light and infrared heating, where daily practices are held. There is also a spa treatment room offering massage and holistic therapies (guests especially praise massages from Marie Alexandre and sound therapy sessions from Elisa Franck). On the ground floor there is a lovely flower shop and concept store. Free Wi-Fi works reliably throughout the property. The hotel has an elevator, which is very convenient for a historic Parisian building.

Grade: A-

Important Notes

• Digital detox concept: there are no TVs in the rooms.
• Unusual bathroom layouts: transparent windows or no doors between the sleeping and sanitary areas require a complete lack of inhibition from guests.
• Central air-conditioning: temperature is adjusted only centrally by hotel management.
• Prices for additional services (massage, brunches, yoga) and the breakfast menu are in the upper price segment.

Practical Tips for Guests

• If you are a light sleeper, be sure to request a courtyard-facing room when booking — absolute quiet is guaranteed there.
• Take advantage of the yoga or sound therapy, but book your sessions in advance as the studio is popular with Parisians.
• If you are rushing for an early train or flight, let the staff know the night before — they may open the kitchen a little earlier to prepare a breakfast to go.
• Note that a fee of 120 € applies if you lose the physical room key, so when going out it's easier to leave the key at the 24-hour front desk.

Final Verdict

Hoy Paris is not just a place to sleep, but a unique, aesthetic and inspiring wellness sanctuary that fully justifies its 4 stars for devotees of a healthy lifestyle and impeccable design.

Overall Grade: A-

Breakdown: Location: A | Rooms: A- | Service: A | Dining: A | Facilities: A- | Value for Money: B+

Best for: vegans, yoga lovers, fans of eco-friendly design, solo travelers and couples seeking calm and privacy in the middle of Paris.

Not for: conservative travelers who require classic amenities (a TV, an enclosed bathroom), as well as families traveling with young children who need a standard family setup.